![]() The proposals include increasing the number of 1000 tournaments to 10, with events in Beijing (2024), Cincinnati (2025) and Canada (2025) expanding to two weeks with larger fields new rules to boost participation by leading players in the biggest events and making singles rankings based on best 18 results - not just best 16 - plus the WTA Finals. ![]() ![]() That’s just an economic reality,” Simon said, explaining that the aim is to boost funds available for players “by increasing the value of the asset and by creating new revenue streams.”Īll changes will need to be approved by the WTA Board of Directors in August, something the tour expects to happen. “Women’s professional sports don’t receive the same level of compensation for those rights as men’s professional sports do, which is why you see lower prize money paid or contracts (given) across all women’s sports versus those of men. CVC Capital Partners, an investment manager, contributed $150 million for a 20% stake. Simon said the additional money will come from incremental boosts by the tournaments themselves and from revenue projected to arrive from broadcast, data and sponsorship rights via WTA Ventures, the tour’s commercial enterprise that launched in March. Maybe we can even get there faster, if the revenues grow.” But I’m very excited that we have a plan now - not to just sit and talk about this and hope that somebody will help us do the right thing that’s appropriate and deserving for these players,” WTA Chairman & CEO Steve Simon told The Associated Press. “Players that say, ‘Why do we have to wait?’ are right, 100%.
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